Precious Metal Composition & Quality Guide

Platinum
Platinum is the strongest and most pure precious metal, designed to last a lifetime. It is typically composed of 90% to 95% platinum, with the remaining percentage made up of strengthening alloys such as iridium or ruthenium.

With its natural silver tone, platinum is more valuable than sterling silver and is highly regarded for fine jewellery. It offers a rich, classic appearance with excellent resistance to wear and damage. Platinum is also hypoallergenic, making it one of the safest choices for all skin types. Its natural satin-like finish and durability make it ideal for securely setting all types of gemstones.

18K Yellow Gold
18K yellow gold is a timeless choice in luxury jewellery, known for its warm, rich golden colour. It is composed of 75% pure gold and 25% alloy metals such as copper, silver, zinc, or cobalt.

This metal offers a perfect balance of beauty and durability. It is resistant to tarnish and wear, can be easily polished and repaired, and remains one of the most valuable precious metals, despite being more affordable than platinum.

14K Yellow Gold
14K yellow gold is a durable and more budget-friendly option. It contains 58.5% pure gold and 41.5% alloy metals such as copper, silver, and zinc.

It has a similar appearance to 18K yellow gold but offers increased strength and resistance to everyday wear. Like 18K gold, it is tarnish-resistant and maintains its colour well over time.

18K White Gold
18K white gold is made up of 75% gold and 25% alloy metals such as copper, nickel, zinc, or palladium. In its natural form, it has a slightly warm tone, so it is usually plated with rhodium to achieve a bright white finish.

Rhodium plating enhances its shine and durability, although it may wear over time and require re-plating to restore its original brightness. White gold is tarnish-resistant, highly popular, and offers excellent value compared to platinum.

14K White Gold
14K white gold consists of 58.5% gold and 41.5% alloy metals such as copper, nickel, and zinc. It is a widely chosen option due to its strength, affordability, and modern appearance.

Like 18K white gold, it is rhodium plated to achieve its bright white finish. The plating may gradually wear, but can be easily restored through re-plating. It offers strong resistance to scratching and bending while maintaining its polished look for many years.

18K Rose Gold
18K rose gold is made from 75% pure gold blended with 25% alloy metals such as copper, silver, and sometimes zinc.

Known for its romantic pink hue, rose gold does not require rhodium plating. It offers a vintage-inspired aesthetic that suits all skin tones. Durable and elegant, it is slightly softer than platinum but more durable than many traditional gold variations. Its distinctive colour continues to grow in popularity.

14K Rose Gold
14K rose gold contains 58.3% pure gold combined with copper, silver, and/or zinc alloys.

It shares the same romantic blush tone as 18K rose gold and also does not require rhodium plating. It is highly durable, making it ideal for everyday wear, and offers a more affordable alternative while maintaining the same warm, vintage-inspired appeal.